P1) Vicky Grout

Vicky Grout

http://www.vickygrout.com/

Vicky Grout is a mostly analogue based photography who works mostly in London. This is due to her specific style, she does a lot of fashion and street based photographer including musicians. The rise of Grime in the UK and streetwear influence in London, Grout has become the front face of Grime photography after working with artists like Skepta, Drake and JME. Grout has stated in interviews she likes to shoot subjects "right in the moment" She has a great view of capturing her photographs naturally and likes to focus on happiness and joy in her shots.

A) This group shot fits into the photographic category of fashion, this is due to the bold logos and focus on the clothing within the shot.

B) The purpose of this is to advertise the new reebok clothing release, however more so it is to show it in a streetwear style, to make the brand feel modern and up to date with other competing brands like supreme and palace.

C) Forefront focus is used strongly to help our models pop against the background, the blurred arches helps them boldly stand out, and the bright whites of the clothing contrasted on the deep blues blends perfectly into our location. The clothing almost glows in the image as the white is enhanced for the branding to be the focus point.

D) I think the meaning of this photo comes down to urban environments and that in this new wave of fashion, Reebok is perfect for males and females to wear and can help you look fantastic in a city environment.

A) This photo strongly falls into the fashion photographic category due to the focus on the adidas branding on the sleeve and the shoe.

B) The purpose of this image is to display what is often considered a masculine sports brand in a female empowering way, and to suggest that the brand now suits and fits for all genres of people.

C) The style of this photograph is really important at developing the message of female streetwear. In particular, the colours used are mostly light and the pink of the shoes is our focus point which is assisted by the complimenting light blue jeans. We also see a small amount of the arm tattoo which suggests this is a particular rebellious or modern female who bosses her own life.

D) This rebellious idea is Adidas's way of saying that it is important for females to add their own style and express themselves how they want in what ever clothing they want to wear, be it pretty in pink or hard in black.

A) This beautiful photo is a fashion photographic category as it focuses on the aesthetics of the shoes.

B) The purpose of this photo is to display the idea that own style can be integrated and adidas is extremely versatile and to advertise the sale of their shoes.

C) The highly female blue shoes contrasted by the mysterious tattoos actually creates a counter balance but an overall beautiful look. Our focus point of the image is the front of the photograph, as it begins to blur in the background. This foreground high point really helps both the shoes and the tattoos fill the screen and steal the image.

D) I think the meaning of this image is the Grout wanted to help Adidas to display a message of individualism, by integrating your own personal style into a fairly staple item of streetwear like the Adidas Stan Smith shoes can add a lot of personality and creativity to your day to day dress wear.

Other Work Examples